AI disclaimers and misinformation tools
YouTube labels AI content, Meta's misinformation exit, Prime's India surge, and TikTok's creator payouts
In today’s edition:
YouTube wants creators to label AI-generated content
Meta is shutting down a tool used to discover misinformation
India drives the most international subs for Amazon Prime Video
TikTok has entered is search engine era
- Katrina
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Disclose your AI
YouTube now allows creators to self-label AI-generated content, aiming to increase transparency with viewers.
The new label is required for content that could be mistaken for real people, places, or events.
It seems that YouTube wants to keep content simple and free of misinformation ahead of elections.1
Misinformation entanglement
Meta, on the other hand, is saying goodbye to its misinformation discovery tool, CrowdTangle. Researchers, reporters, and even government officials relied on the tool to spot trending conspiracies and other misinformation on Facebook and Instagram.
Meta is building a replacement, the Meta Content Library, but it will only be available to academic and nonprofit researchers.
This means for-profit organizations, like news outlets, won't have access to CrowdTangle's features anymore.
With the 2024 election campaigns coming up, the removal of a tool to identify misinformation is questionable.2
India drives Amazon Video’s global growth
India has become a major market for Amazon Prime, with more subscribers signing up there than anywhere else (except the U.S.).
India is clearly important to Amazon's international growth with Prime Video's latest local content in India featuring nearly 70 films and shows.
Indian Prime subscribers are also most likely to convert to Prime Video and are highly engaged, with Indian content trending globally on Prime Video.
Despite recent cuts in international originals, India remains a key focus for Prime Video, with a diverse set of content catering to Indian audiences across languages and genres.3
TikTok is giving creator payouts the SEO treatment
TikTok is shaking things up by paying creators based on how well their content matches what users are searching for, a metric called "search value."
Similar to SEO, TikTok's search value measures whether creators are making content that aligns with user searches within the app.
To help creators, TikTok introduced a tool called Creator Search Insights to find trending topics.
This move not only encourages creators to tailor their content but also positions TikTok as a serious player in the search engine arena, challenging platforms like Google.4
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